What is Digital Marketing?
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Essentially, if a marketing campaign involves digital communication, it’s digital marketing.
Types of digital marketing
- Search engine optimization (SEO): Helps search engines understand and display content in search results
- Pay-per-click (PPC): A paid advertising model where you pay for each click on your ad
- Search engine marketing (SEM): A paid advertising model that places ads at the top of search engine results pages
- Social media marketing: Involves using platforms like Facebook, Twitter, and Instagram to build relationships with potential customers
- Content marketing: Uses storytelling to engage customers across channels
- Email marketing: A direct way to reach customers with written content
- Affiliate marketing: A model where companies and influencers promote each other’s products and receive a commission for sales
- Video marketing: A visual way to promote a product, brand, or service
- Audio marketing: Uses music, podcasts, and other audio content to promote a product, brand, or service
- Interactive marketing: A two-way interaction between customers and brands